Blogging for business; we all know we should be doing it. Web 2.0 has drastically changed the way everyone uses the Web with dynamic shareable content, social networking, video sharing and blogging.
Web 2.0 is now mainstream and if you are not ON it you may want to consider it. With my own clients it has taken a while to get across the difference between a website and a blog; then the concept of how a blog can support their online marketing.
A blog is essentially a 2-300 word article anywhere from weekly to daily and preferably no less than that. Time is always a factor particularly for business owners who are flat just running their day to day business. Their online business can be too unreal for them to even think about it on a daily basis.
Blogging is part of a social media strategy for your business. Blogs are dynamic and the search engines love them. However the goal is to serve your audience. It is all about communication. In my experience if you always start from that premise all other goals will be met. A blog gives you the opportunity to interact with people and learn and share with them.
Blogging can be remarkably simple to set up and run. This is the first thing I like to get across to my clients – anything that appears hard or involves more work they will not jump on board!
So how to make it appear easy –
- Write about what you are passionate and knowledgeable about
- Be original
- Keep it casual, fresh and fun
Other elements that are important to learn along the way are:
- Plan your content/know your audience
- How to market your blog
- Blogging SEO
Information to assist you to get started:
10 Simple Strategies for Business Blogging Content
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